Meta Ads

Report on Facebook & Instagram ad performance across accounts, campaigns, ad sets, ads and creatives — plus demographic breakdowns, wasted-spend detection and targeting audits. Read-only.

Prerequisites

Connecting Meta Ads

1. On your dashboard, click Connect with Meta and complete the Facebook login.
2. Add the ad account(s) you want to report on and star a default.
3. In Claude, add the connector https://mcp.syncmetrics.io and sign in with the same account.

What you can do

Performance reporting

Pull spend, impressions, reach, clicks, CTR, CPC, CPM, purchases, ROAS and CPA at account, campaign, ad-set or ad level — for any date range, with prior-period comparison.

Creatives & breakdowns

See performance by creative (with thumbnails and ad/post URLs) and split any metric by age, gender, placement, device or region.

Wasted-spend detection

Instantly surface ads with spend but zero conversions, ranked by wasted budget.

Targeting audit

Review the locations, age range, genders, interests, placements, devices and custom/excluded audiences on each ad set.

Tools

get_meta_account_overview	One-call report with totals, change, trend, top campaigns, demographics.
get_meta_campaign_insights	Campaign-level performance.
get_meta_adset_insights	Ad-set performance with optimization goal.
get_meta_ad_insights	Ad-level performance, optional creative + URLs.
get_meta_breakdown_insights	Age / gender / placement / device / region splits.
get_meta_creative_insights	Performance by creative, with links.
analyze_meta_wasted_spend	Ads with spend and zero conversions.
get_meta_targeting	Targeting settings per ad set.
get_meta_custom_report	Any metrics with up to two breakdowns.

Example prompts

• Give me a Meta Ads report for last month — totals, top campaigns and age/gender split.”
• Which Meta ads spent money but got no purchases last week?”
• Show my best creatives by ROAS with their thumbnails.”
• What audiences and placements is my top ad set targeting?”