Ad platforms

Google Ads

Report on Search, Performance Max, Demand Gen and Video campaigns — with Keyword Planner research, search-term analysis, wasted-spend detection, conversion-action breakdowns and targeting audits. Read-only.

Prerequisites

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A Google Ads account (or MCC) with at least read access
The Google Ads connection authorized on your dashboard
Claude (or another MCP client), or the Data Studio connector

Connecting Google Ads

On your dashboard, click Connect with Google and grant access.
Add the account(s) to report on. Child accounts under an MCC are listed individually.
In Claude, add https://mcp.syncmetrics.io and sign in with the same account.

What you can do

Performance reporting

Cost, impressions, clicks, CTR, avg CPC, conversions, conversion value, ROAS and video views at account, campaign, ad-group or ad level — including PMax and Demand Gen.

Keyword Planner

Discover new keywords from seeds or a URL (volume, competition, bid range), and pull exact historical metrics with a 12-month trend for keywords you already have.

Search-term & wasted-spend analysis

See the actual queries triggering your ads with ready negative-keyword candidates, and find keywords with spend but zero conversions.

Conversions & targeting

Break down conversions by action, and audit each campaign's locations, languages, devices, ages, genders and audiences.

Tools

`get_google_account_overview`	One-call report: totals, change, trend, top campaigns, channel & device split.
`get_google_campaigns`	Campaign performance — the default catch-all.
`get_google_ads_insights`	Ad-group / ad performance with optional creative.
`get_google_pmax_*`	Performance Max campaigns, asset groups, search insights.
`get_google_demand_gen_*`	Demand Gen campaigns and ad groups.
`get_google_keyword_ideas`	Keyword Planner — new keyword ideas.
`get_google_keyword_historical_metrics`	Exact metrics + 12-month trend for a keyword list.
`analyze_google_search_terms`	Top queries + negative-keyword candidates.
`analyze_google_wasted_spend`	Keywords with spend and zero conversions.
`get_google_conversion_actions`	Conversions and value by action.
`get_google_campaign_targeting`	Locations, languages, devices, ages, genders, audiences.
`get_google_recommendations`	Google's own optimization suggestions with estimated impact.
`get_google_custom_report`	Any resource, metric and segment.

Campaign creation & management

SyncMetrics can build and manage campaigns for you — not just report on them. Every change that could spend money is preview-first and campaigns are always created PAUSED, so you review and enable them in Google Ads yourself.

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Safety model. Creation tools require a two-step call: first a full preview (nothing is created), then the same call with confirm=true. Budget increases and enabling a campaign also require confirmation. Actions that only reduce spend — pausing, adding negatives — apply directly.

`create_google_search_campaign`	Launch a Search campaign with a responsive search ad, keywords and targeting.
`create_google_video_campaign`	Launch a YouTube (Video Action) campaign. Full guide →
`create_google_display_campaign`	Launch a Display campaign with a responsive display ad. Full guide →
`add_google_keywords`	Add positive keywords to an ad group.
`add_google_negative_keywords`	Add negative keywords at the campaign level.
`update_google_campaign_budget`	Change a campaign's daily budget (confirm-gated).
`set_google_campaign_status`	Pause or enable a campaign.
`set_google_adgroup_status`	Pause or enable an ad group.

Example prompts

Google Ads report for May with top campaigns and channel split.”
Find keyword ideas for “running shoes” in the US with search volumes.”
Which search terms am I wasting money on? Suggest negatives.”
Break down my Google conversions by action last month.”

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