Ad platforms · Google Ads

Google Display Ads

Create Display campaigns with a responsive display ad — SyncMetrics uploads your images from a URL and combines them with headlines and descriptions that Google auto-fits across millions of sites and apps. Every campaign is created PAUSED for you to review and enable.

Prerequisites

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A Google Ads account connected on your dashboard
A landscape (1.91:1) marketing image and a square (1:1) image, each reachable at a public URL
A landing-page URL and your business name

Image requirements

Provide images as public URLs (PNG or JPG). SyncMetrics fetches and uploads them as Google Ads image assets for you.

Asset	Ratio	Min size	Required
Marketing image	1.91:1 (landscape)	600 × 314	Required
Square image	1:1	300 × 300	Required
Logo	1:1 (square)	128 × 128	Optional

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Max file size 5 MB per image. Landscape + square images are the minimum Google needs to serve across every Display placement.

Ad copy requirements

Element	Limit	Required
Headlines	30 characters max	1–5 required
Long headline	90 characters max	Required (one)
Descriptions	90 characters max	1–5 required
Business name	25 characters max	Required

Creation workflow

Ask Claude to create a Display campaign with your image URLs, landing page, business name, budget and target country.
SyncMetrics drafts the ad and calls create_google_display_campaign without confirm — you get a full preview and nothing is created.
Review the preview, then say yes. SyncMetrics fetches the images, uploads them, and calls again with confirm=true.
The campaign is created PAUSED. Open the returned Google Ads link, review it, and enable it there.

Bidding

Display campaigns are created with Manual CPC and a max-CPC bid you set (default 1.0), so they work without conversion tracking. Switch to a smart bidding strategy in Google Ads once you have conversion data.

Budget guidelines

Display clicks are cheaper than Search, so a modest daily budget goes far for reach and remarketing. Scale winners later with update_google_campaign_budget.

Example prompts

Create a Display campaign for my store — here's the landscape and square image URLs, $15/day, target Canada.”
Write 5 headlines, a long headline and 3 descriptions for a Display ad, then preview the campaign.”
Launch a remarketing-style Display campaign with these images and show me the preview first.”

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