TikTok Ads

Report on TikTok for Business campaigns, ad groups and ads — with audience splits, shopping metrics, deduplicated reach, wasted-spend detection and targeting audits. Read-only.

Prerequisites

Connecting TikTok Ads

1. On your dashboard, click Connect with TikTok and authorize.
2. Add the advertiser account(s) to report on and star a default.
3. In Claude, add https://mcp.syncmetrics.io and sign in with the same account.

What you can do

Performance reporting

Spend, impressions, clicks, CTR, CPC, CPM, conversions and cost-per-conversion at campaign, ad-group or ad level, with a deduplicated account-totals view for accurate unique reach.

Audience & shopping splits

Break performance down by age, gender, country, platform, placement and more, and pull shopping metrics like complete-payment and payment ROAS.

Wasted spend & targeting

Find ad groups with spend but zero conversions, and audit each ad group's locations, ages, gender, interests and placements.

Tools

get_tiktok_account_overview	One-call account report with trend and top campaigns.
get_tiktok_account_totals	Deduplicated totals incl. unique reach.
get_tiktok_campaign_insights	Campaign performance.
get_tiktok_adgroup_insights	Ad-group performance.
get_tiktok_ad_insights	Ad performance.
analyze_tiktok_wasted_spend	Ad groups with spend and zero conversions.
get_tiktok_targeting	Targeting settings per ad group.
get_tiktok_custom_report	Any metrics + audience/time dimensions and shopping metrics.

Example prompts

• TikTok Ads summary for the last 7 days with top campaigns.”
• Break my TikTok spend down by age and gender.”
• Which TikTok ad groups are wasting budget with no conversions?”
• What is my best campaign targeting on TikTok?”